With their third release, Brazil's Different Is Different Records tap Midwest techno legend Adam Jay to sling some dirt on the techno groove. Born and raised in Indianapolis, a city equidistant from Chicago and Detroit, has served Adam well, as he knows jack and soul in equal measure. A prolific producer, with over 50 releases to his name, Adam is known the world over for tunes thick with groove, a solid foundation of rhythm and bass, and an implicit understanding of how to make a dancefloor sweat. On this release, Adam drops it proper Midwest style, fat and dirty and powered with double cheeseburgers and diesel fuel. "Weight Of The Hammer" is a stripped-down funk tool built on subtle jack swing, with thick driving bass pushing the movement forward. Throw in some blips, rub 'em in the dirt for a bit, and then let it all loose for maximum dancefloor effect. Rich Jones' remix of "Weight Of The Hammer" is a slightly more laid-back groove affair. Jones rearranges the original hook, but strips back the percussive elements even further, while stretching out the bass for some heavy weight and minimal funk. Adam unleashes the chunky funk on "Blurry February" with a chugging bassline holding down the jack and snares slung around with a proper old school shuffle. This is a percussive affair, with sounds playing off each other while still keeping a sense of space. An absolute smasher of a breakdown plays echoed tones against a massive rise and fall, and then it's all dirt and drumfunk from there on out. Adam Jay once again shows he can pull off an old school vibe with new school sounds for a banger of a release. This isn't music for contemplation; this is music for shaking your ass in front of large speakers in a roomful of sweaty, happy people. Follow us on twitter @didrec

© 2010 Different Is Different Records

℗ 2010 Different Is Different Records

Weight Of The Hammer EP

Adam Jay

Different Is Different Records
GENRE: Techno ,
RELEASED: 2010-07-14
Available as lossless FLAC, WAV, AIFF, and MPEG Audio Layer III (MP3) using industry standard LAME encoder @ 320kbps 44.1kHz Joint Stereo and other formats.
For press releated inquiries contact the label owner: Daniel Gavilan, Different Is Different Records - info@didrec.com